Boston Scientific HR Icons

Brand Identity

Boston Scientific - Identity Design
  • Brand Identity
  • Brand Collaterals

Boston Scientific HR Icons

An established and trusted brand, Boston Scientific is a worldwide developer, manufacturer and marketer of medical devices, with over $7 billion in revenue.

Boston Scientific Asia Pacific, East and Africa (AMEA) was looking to for a design agency to help with branding identity design of internal HR initiatives and frameworks.

SOLD was engaged to help the AMEA regional HR team conceptualise and visualise the identity icons for its 6 core values and its internal upcoming award show.

Working closely with the stakeholders, we studied on Boston Scientific's Brand Style guides and designed a series of consistent visual icons that can be used in myriads of scenarios, from print to digital to outdoor.