Novo Institute is established with a clear vision to become a Leading Brand in high quality private education institution (PEI) in Asia. It is also an innovative Higher Education Advisory Service arm under the Grandis Education Group.
Led by over 100 years of combined education experience in the education field, Novo believes there is tremendous growth potential for a PEI which emphasizes academic and service quality throughout the organisation.
SOLD was approached by the Grandis Education Group to develop its various brands and sub-brands. Novo Institute represents the Private Education Institution arm.
Working with the management team, SOLD identified the core Brand Values, established the Brand Identity, produced the Brand Collaterals and built the website using a mobile Responsive grid framework. We also helped produced electronic Direct Mailers and other online marketing strategies.