Hello. We're SOLD.

Pardon the minimalism.
We are simple folks.

We craft strategy + design
for brands & startups.

We focus on what matters

We simple folks believe in Less is More. That's why we focus on work that aligns with our core values and design ethos.

By working with lesser projects of the right fit, we can get more for like-minded clients & us: Quality Over Quantity.

We keep it simple, & candid

We simple folks believe in Keeping Things Simple. We do what we are good at. We leave the rest to our partners.

Strategy: Brand Consult, Design Sprint, Creative Direction
Design: Brand & Design Systems, UX/UI Design & Prototypes

We cherish our client partners

We simple folks believe in building deep relationships with like-minded Brands & Startups. That's why we cherish the amazing people behind whom we have built lasting design friendships with.

We crafted the digital brand strategy, design systems & UX for Nippon Paint, and designed websites, e-commerce web apps, CRM web apps, mobile apps & campaigns on social media.

We partnered with Cordlife to craft the brand strategy, design systems and UX/UI design for Moms Up, its new pregnancy mobile app which launches in its 6 markets across Asia.

We worked with HomeRenoGuru, an online Interior Design platform startup to revamp its brand identity system and digital UX of its website, mobile app and social media.

Get in touch

We simple folks are always looking to connect with amazing people. Send us an email to tell us more about your idea.