Responsive / Web Design / Branding

HomeRenoGuru - Responsive / Web Design / Branding
  • Responsive Web Design
  • CMS Web Development
  • Brand Identity
  • Brand Collateral
  • User Experience


Ever felt fustrated looking for interior designers for your new home and found very little important information except pretty looking photos? Fed-up with what's available on the market, HomeRenoGuru was set up specifically to address this problem and bring clarity to the interior design & renovation industry in Singapore.

HomeRenoGuru targets to be Singapore's No.1 Renovation Marketplace, where pricing and other important info can be easily accessed and compared online. Its core mission is to better match homeowners with the right interior designer through better and useable information.

HomeRenoGuru was engaging freelancers for its early iterations and the results was not up to the founders' standards. Thus through recommendations, SOLD was engaged to assist HomeRenoGuru in branding, UX and development of its digital assets.

We have since re-organised the information structure, simplified the navigation and made the overall website clean, and mobile-friendly focused. In terms of statistics, average session duration has dramatically increased, whilst bounce rate has dramatically decreased. As of Oct 2015, HomeRenoGuru has since grown to more than 300 price packages, 10,000 design photos and 480 design firms, making it the No.1 Largest Renovation Database in Singapore.