Having tasted the positive results of Email Marketing or Electronic Direct Mailers (EDM), Nippon Paint's marketing & specifier-relations team decides to engage its channel partners in more digital channels.
The main agenda of Nippon Paint's marketing & specifier-relations team is to establish thought-leadership amongst the channel partners and in turn nurture brand preference, engagement and loyalty with Nippon Paint.
SOLD was engaged to conceptualise and execute the Email Campaign. From brainstorming of the topic, building the Mobile Responsive HTML email, sending the EDM, to analysing the post-campaign reports.
Our post-campaign results were phenomenal. Our open rate was at 32.49% (as compared to industry average of 21.08% to 23.45%) and our click rate was at 9% (as compared to industry average of 2.69% to 3.06%). (source: Mailchimp )