Established since 1881, Nippon Paint is a widely-knowned household brand in Singapore. With over $4.88 billion in revenue, Nippon Paint & its group of companies further affirms its position as the leading paint brand in Asia.
As forward-thinkers, Nippon Paint Singapore believes that better user experiences across digital spaces makes for good business sense. That is where SOLD comes in.
Having built a solid relationship with Nippon Paint, SOLD was re-engaged to help Nippon Paint re-energize its website and digital assets.
Working closely with the stakeholders, our team worked specifically on improving user experience through simplication of user flows, emphasis on responsive & adaptive designs and optimization of the backend content management system.