The Nippon Paint Young Designer Award (YDA) was first launched in 2008, with the aim to inspire students to be more innovative, and motivate them to a higher degree of professionalism.
Over the years, it has grown and evolved into a prestigious design award committed to recognize local interior design and architectural students in the local and international arena.
Appointed since 2011, SOLD is responsible for assisting Nippon Paint Singapore to localise brand collatrals and to build the Nippon Paint Young Designer Award website.
This year, keeping in mind of the young and very mobile-ready student audiences, we built the entire website in mobile responsive grid and optimized the message to be quick and easy to digest. Apart from brochures and flyers, we also designed and blast out electronic direct mailers.