i.DENTAL
CLINIC
Singapore | Designing Smiles, Defining Confidence
i.Dental Dental Group
Web Reform
UI/UX Design
Digital
Strategy
Development
Healthcare
The
Challenge
Client Background
Founded in 1989 by Dr. Cheng Eng Wah, i.Dental is a premier dental medical group in Singapore dedicated to "designing smiles and defining confidence." With four strategic locations and a seasoned team of professionals, they provide a full spectrum of dental care. Since 2015, they have been accorded the prestigious Black Diamond Invisalign Provider status, underscoring their excellence in aesthetic dentistry.
Project Role
As i.Dental embarked on expanding their physical and digital footprint, they recognized that their existing online presence did not reflect their premium market standing. SOLD Studio was commissioned to audit, strategize, and redesign their digital touchpoints. We aimed to create a robust online architecture that not only informs but resonates with patients seeking high-quality dental solutions.
Outdated Digital Image
The legacy website was functional but clinical, lacking the warmth and confidence that define the brand’s philosophy. It failed to effectively communicate their expertise, particularly in Invisalign and aesthetic procedures, leaving potential patients overwhelmed by technical jargon rather than reassured by professional care.
Information Overload
Dental healthcare involves complex information. The challenge was to distill technical procedures and treatment options into an accessible, user-friendly narrative. We needed to structure the information architecture to guide patients intuitively from problem awareness to solution discovery and booking.
The
Process
Our approach was rooted in empathy and clarity. We moved away from the typical "fear-based" dental marketing to a "confidence-based" narrative, focusing on the transformative power of a great smile.
Strategic Audit & Direction
We conducted a deep-dive audit of the existing site and competitor landscape. This informed our visual direction—using moodboards and stylescapes to define a look that balances clinical excellence with lifestyle appeal. The new visual language is clean, modern, and reassuring.
Figma Prototyping
Using Figma, we built high-fidelity wireframes and interactive prototypes. This allowed us to map out patient journeys meticulously, ensuring that booking an appointment, finding a clinic, or learning about a specific treatment was never more than a few clicks away.
Custom Development
To ensure longevity and performance, we eschewed rigid templates in favor of a custom-built WordPress theme. We developed bespoke plugins that allow the i.Dental team to manage their content effortlessly, ensuring the site grows with their practice.
The
Solution
The new i.Dental platform is a digital embodiment of their brand promise: defining confidence. It bridges the gap between clinical expertise and patient aspirations, providing a seamless, reassuring, and informative experience from the first click.
Elevated Brand Presence
The sophisticated design language positions i.Dental as a premium leader in the market. The use of high-quality imagery and clean typography instills trust, crucial for patients considering significant dental procedures.
Optimized Conversion
By streamlining the user journey and simplifying the booking process, we've reduced friction for potential patients. Clear CTAs and structured content ensure that users are always guided towards the next step, improving lead generation and appointment bookings.
"SOLD Studio successfully translated our clinical excellence into a digital experience that feels approachable yet professional. The new site perfectly captures our mission of designing smiles."