Strategic
Solutions
Meeting real business challenges with strategic brand design, UIUX & digital solutions
Six Core Services
Brand Strategy
Strategic positioning, brand architecture, competitive analysis, and market research that shapes your foundation.
Brand Identity
Logo design, visual systems, brand guidelines, and strategic positioning that defines who you are across touchpoints.
Creative Direction
We transform brand visions into cohesive visual narratives through strategic storytelling and bold, intentional design.
UI/UX Design
User research, journey mapping, wireframing, prototyping, and interface design that puts people first.
Digital Experiences
Bespoke websites, web applications, and digital platforms where brands live, innovate and evolve in the age of digital.
Digital Maintenance
Ongoing support, updates, performance monitoring, and optimization to keep your digital presence running smoothly.
Our 12-Step Branding Process
We firmly believe in the importance of having a process — a structured framework for creative exploration.
Kick Off / Intro Call
Our entire process is built on trust, so before we take on any new project, we kick things off with a quick call.
Proposal
Once we understand what you're looking for, we estimate out a project budget and timeline for you to review.
Contract & Deposit
Once our project gets the green light, we'll sign a contract and collect a deposit. Typically, we ask for 50% of the project fee up front.
Setup Client Portal
Upon receipt of the initial deposit payment, we will set up a Client Portal via Notion.
Discovery / Strategy Call
We kick every project off with a candid, casual get-to-know-you process. Deliverable: Strategy Document.
Direction / Moodboards
Before we launch full-steam into creative work, we put together Moodboards with photos, illustrations, colors, and fonts.
Identity Design
After ONE Moodboard approval, design work begins. An initial brand identity usually takes about four weeks.
Design Presentation
A typical SOLD branding project includes 2 identity directions with brand foundations, positioning, and personality.
Feedback & Revisions
A standard project scope includes two rounds of revisions. Live with it, know thy audience, and involve stakeholders.
Sign Off & Balance
Once we have signoff approvals for all deliverables, we will collect the remaining balance.
Brand Rollout
Once we received the final payment, it's time to share it with the world. Logos, fonts, artwork, style sheets—all yours.
Offboarding Call
An offboarding call is scheduled at the end of the branding project to ensure you have everything you need.
Typical Packages
Branding
S$8,800
Starting Price
Phase A - Brand Strategy
Strategy Document
Timeline: from 1-2 weeks
Phase B - Brand Positioning
Mood Board
Timeline: from 1-2 weeks
Phase C - Brand Design
Logo Suite, Stationery, Collateral, Social Assets, Brand Style Guide
Timeline: from 3-4 weeks
Total Timeline: from 6-8 weeks
Web
S$10,800
Starting Price
Phase A - Web UX
User Flow, Journey Map, Sitemap, Wireframe
Timeline: from 1-2 weeks
Phase B - Web UI
Up to 15 content pages, Lo-fidelity Wireframe, Hi-fidelity Prototype
Timeline: from 2-3 weeks
Phase C - Website Development
Tailwind + WordPress CMS, On-site SEO, 1 month maintenance
Timeline: from 4-5 weeks
*Excludes: Hosting, Domain, Copywriting, Photography
Total Timeline: from 7-10 weeks
FAQs
A comprehensive branding project typically takes 6-8 weeks from kickoff to final delivery. This includes strategy development (1-2 weeks), moodboards and direction (1-2 weeks), and design execution with revisions (3-4 weeks). Complex projects with extensive brand systems may take longer.
Our brand identity packages include a primary logo and variations, color palette, typography system, brand guidelines document, stationery design (business cards, letterhead), social media assets, and all source files. We tailor each package to your specific needs and can add additional deliverables as required.
Absolutely! We work with clients globally. Our process is designed for remote collaboration—we use video calls, Notion for project management, and Figma for design reviews. We've successfully delivered projects for clients in Japan, Malaysia, Thailand, UK, and the US.
We typically require a 50% deposit upfront to commence work, with the remaining 50% due upon project completion before final files are delivered. For larger projects, we can arrange milestone-based payments. All payments are made via bank transfer.
Our standard project scope includes two rounds of revisions at each major milestone. We find this is usually sufficient when we've done thorough discovery and strategy work upfront. Additional revisions can be accommodated at an hourly rate if needed.
Yes! For web projects, we include 1 month of maintenance support. After that, we offer monthly retainer packages for ongoing updates, content changes, and technical support. For branding clients, we're always available for ad-hoc design requests and brand extension work.