Strategy | Identity | UIUX | Art Direction

KOBA

Japan | Eco-Sustainable Fabric Technology

Client

KOBA

Services

Visual Identity
Brand Strategy
UI/UX Design
Art Direction

Industry

Textile Tech

Remarks MUSE AWARD (GOLD) BEHANCE (FEATURED)

The
Challenge

KOBA is a Japanese brand operating at the intersection of traditional textile craftsmanship and sustainable material innovation. The primary challenge was to develop a brand identity that could "weave" Japan’s deep-rooted heritage with a forward-thinking, eco-conscious future.

The goal was to establish a cohesive visual narrative that resonates with a global audience, positioning KOBA as a premium leader in eco-textiles while honoring the meticulous artistry of its origins.

The
Process

The strategy centered on the duality of "Craft and Future." The process began with extensive research into Japanese fabric and textile industries, traditional Japanese weaving motifs and the technical evolution of sustainable fabrics and fibers.

Discovery

This discovery phase informed a strategic positioning that defines KOBA as both a guardian of heritage and a pioneer of innovation. The team explored minimalist visual languages, natural color palettes, and tactile art direction to ensure the brand translates seamlessly into digital spaces.

Visual Mapping

This involved mapping out a visual system that could scale across diverse touchpoints—from high-end art direction to a refined UI/UX experience. This exercise allows the team to visually project the brand’s values and identity into different touchpoints across physical and digital spaces

The
Solution

SOLD delivered a comprehensive brand identity and visual system designed to reflect the brand's commitment to quality and the environment. Key deliverables included: